![]() The findings showed that user perception of an RHA’s high competenceĪnd empathy, as well as users’ positive attitudes towards RHA significantly Online survey data was collected from 310 respondents in Bangkok andĪnalyzed. Loyalty and satisfaction of experienced RHA users were examined with a set ofĮxplanatory variables, such as platform responsiveness and attitudes towards a ride-hailingĪpplication. Service Quality Model (SERVQUAL) and Structural Equation Model (SEM). Loyalty and satisfaction of Ride-Hailing Applications (RHA) users by the Objective of this study is to investigate the main factors influencing the This study provides insights into the factors that influence online knowledge payment behavior and practical guidance for the development of online knowledge payment services and platforms. Compared to utilitarian knowledge products, the payment behavior for hedonic products is more related to the reputation and experience of the knowledge provider. ![]() The reputation, experience, and integrity of the knowledge provider have a positive impact on knowledge payment behavior. The results show that the completeness, vividness, and relevance of the product description have a significant positive impact on knowledge payment behavior. We further classified the product types into utilitarian and hedonic, and compared the differences in influence paths between product types. To test the research model and hypotheses, we used a multi-analytic approach combining text and regression analysis on a sample of 4366 social Q&A data collected from Quora+ between August 2021 and August 2022. Based on the information adoption model, this study develops a research model to examine the relationship between information adoption patterns and knowledge seekers’ payment behavior, and explore the moderating effect of product type on this relationship. Yet, the underlying factors of knowledge seekers’ payment behaviors and their information adoption mechanisms are poorly understood. The development of online knowledge payment platforms in recent years has increased their respective market value by nurturing content resources and improving content ecology. They have to maintain their excellent services to the customers. The findings of the research are important for online and offline ride-sharing motorbike service providers. The research uses respondents who use motorcycle services both online and offline. Next, the research finds that both service quality based on IS and service quality models reveal a strong and positive influence on loyalty both directly and indirectly. It is recommended to increase the number of samples by focusing on the community groups of customers of public motorbikes, so that these groups can be compared. So, the results cannot be generalized to all populations especially to all Indonesian customers. The sampling frame of the research was diverse, including students of various collages and junior high schools, various private company workers and government employees. ![]() The research in general shows that the quality of offline service is more influential than the quality of online service in the case of ride-sharing service provided by two companies in Indonesia. Finally, satisfaction reveals a strong and positive influence on loyalty. Trust reveals a strong and positive influence on satisfaction and loyalty. Online and offline ride-sharing services reveal a strong and positive influence on trust and satisfaction. The goodness of fit was quite good with the values x² /df = 2.493, incremental fit index = 0.921, Tucker-Lewis index = 0.917, comparative fit index = 0.921 and root-mean-square error of approximation = 0.054. All question items had quite high reliability and validity based on the result of confirmatory factor analysis with a value of average variance extracted and composite reliability which was higher than 0.70. This research used a second-order structural equation model. Respondents of this study were users of shared-motorcycle services who filled out a complete questionnaire totaling 507. This study aims to analyze the effect of service quality on trust, satisfaction and loyalty by adopting two models, namely, conventional service quality model from Parasuraman and information systems (IS) success model from Delone and McLean.
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